How to Manage Reputation Risk
As a risk manager, you generally know three things about reputation risk: it is amorphous, invaluable and vaguely transferrable. Since someone upstairs is likely starting to clamor for a solution, however, it is time to fully understand what you are dealing with, including pervasive myths and misconceptions.
Read more - http://www.rmmagazine.com/2014/04/01/how-to-manage-reputation-risk/